Objectives and context

TERO carried out a chain and market study and proposed a strategy of commercialization for rice, corn and banana’s products for the Belgian development agency (CTB) in Burundi. This study took part of the PAIOSA program, bringing institutional and operational support to agriculture sector. The main objective of TERO’s intervention was to improve the national and regional markets’ knowledge, and to investigate different strategies of commercialization. To this purpose, the study focused on the knowledge of consumers habits and on actual or potential distribution channels.

Services provided

Global analysis of the banana, corn and rice chains

Definition of the consumer needs

Definition of the formal and non-formal distribution channels

Analysis of the regional, national and international competition

Characterization of new outlets and innovations developed in the different chains

Proposal of differentiated commercialization strategies